Emotion studies

Emotion studies

In recent years, manufacturers have noticed that «our emotions play a major role in our purchasing decisions».
Emotions are complex processes difficult to directly apprehend. Therefore, objective analytical methods to consider the different components of emotion, such as the affective sphere, the physiological sphere and the expressive sphere, have been developed.

This multidimensional approach allows the impact of fragrances in a cosmetic cream to be measured, the emotional dynamics at play in the use of make-up products to be explored, and even the importance of the brand label on the packaging to be assessed in terms of a customer’s overall satisfaction and hedonic experience.

For over 20 years, this is the challenge that notorious names in the cosmetics and food industries have entrusted to Eurofins. In partnership with specialists in psychology and neuroscience, we can explore pleasure and wellbeing associated with the use of skincare products, make-up or perfumes.

• Cognition: Psychometric measures (validated questionnaires, Lickert-type scales, neurocognitive tests, implicit associations, structuration of free speech (text mining), etc.)
• Behaviour: Behavioural / ethological analysis (posture, gesture, facial expression, eye tracking, specific acts, vocalisations, etc.)
• Physiological: Visceral component (electrodermal response, skin temperature, cardia activity, respiratory rate, mydriasis, hormonal levels, electromyography, electroencephalography, brain imaging, etc.)
• Specific methods: EmoChar®, EmoVoc®, mirror test, sleep analysis, etc.