Supplement your current testing with IN-HOME USER TRIAL (HUT)

HUTs are an efficient, cost-effective and flexible market research methodology for assessing a products performance and consumer experience before it is ready for a full launch. Products are tested by panellists who match your target consumer criteria in their own environments, a key step to check the liking of attributes and the overall product.

Our HUT expertise’s are most commonly used for consumer research, such as brands looking to test skin care, body care, hair care, make-up and colour cosmetics, device, household, lifestyle, clothing and retail, pet care.

Objectives

• Gather real-time consumer data, accurate and realistic results regarding product satisfaction, purchase intent, usage of the product, and key recommendations for how to enhance your product offering.
• Gain a first-hand look into how a consumer interacts with a product.
• Gain additional information on product packaging and art-work, benchmark assessments, formulation assessments, serving size, package instructions, product cost, frequency of purchase, and reaction to product claims.
• Claim Support & Substantiation, Consumer Perception, Social Media Compatible Interface Options, Consumer imaging, Consumer testimonials, Product acceptability, Product efficacy, Sensory studies, Concept feasibility & testing, Brand awareness and assessment and Adverse reaction / undesirable effect reporting.

Key customer benefits

• Timely delivery of top line data and final report with optional statistical analysis
• Compliant study designs
• Use advanced software
• Opportunity to test a product in different market segments across the country
• Advance screening and recruitment methods
• Wide volunteer database (e.g: UK, France, US, Germany, China...)
• A panel base of reliable assessors representing a cross section of demographic sectors and parameters (age, gender, parent and child studies, all ethnicities and skin profiles, varied hair panels, brand loyalty and usage/preference and medical conditions)
• Team of professional study designers to recruit a panel to specific criteria
• Supplement a HUT study by adding in clinical aspects to create a hybrid clinical/HUT trial

Our dedicated study team is available at every step of the project development and has the knowledge and tools to design a robust market research study.

Interested in learning more about our services and discuss your upcoming projects? Reach out to Cosmetics@eurofins.com