Innovative methods to test mask resistance for facial -colored cosmetics

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Innovative methods to test mask resistance for facial -colored cosmetics

Facial masks have become a way of life during these unprecedented times. Mask mandates have been implemented worldwide since the onset of the Covid-19 pandemic. However, this has not deterred the consumers from using their color cosmetics. The consumers have been forced to adapt to this new ritual of constantly wearing their masks and taking it off while wearing their color cosmetics. Eurofins Cosmetics & Personal Care has extensive experience with transfer resistance testing for facial color cosmetics. We have developed protocols to apply transfer resistance testing methodologies to evaluate the application of foundation, powder, or blush, coupled with short- or long-term wear of face masks, to determine a product’s facial retention ability and classification as “Mask Resistant.” This claim will resonate with consumers as they search for products that have minimal color transfer properties.