Brand Protection Audit
Intellectual property is one of the most valuable intangible assets a company can possess. infringement of a brand in any format can lead to end-user confusion and dissatisfaction, negatively impact the brand's reputation, and might cause financial loss. For many brands, allowing suppliers’ access to brand resources and intellectual property is inevitable when goods production is commissioned. This is where Eurofins’ Brand Protection Audit can help the brand in ensuring brand protection compliance at manufacturing sites.
With on-site audits conducted by our auditors, we examine the suppliers’ practices in handling procedures and documentation around brand resources provided for production. Key stages in the manufacturing process including the design section, purchasing section, warehouse, and backend office are assessed to confirm proper protection of intellectual property and elimination of brand infringement.
Upon receiving the Brand Protection Audit reports, brand owners will be able to identify the risks of working with the suppliers, make informed business decisions and drive improvement plans. The report is designed intuitively to give a clear and full picture of sourcing risks, scoring, and major concerns so that any report recipient is able to comprehend easily.
The service complements perfectly any precautionary actions that brand owners are taking proactively.
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